Telemarketing is an unbeatable tool used by business marketers for generating leads. However, most people do not see telemarketing calls in a good light as they are perceived as intrusive, badgering, and often, inconveniently timed. This attitude has developed because of the poor professionalism exhibited by some telemarketers and inept management that pressurizes its executives to get results without considering long-term consequences.The attitude of the people towards your telemarketing calls can be changed by imbibing a level of professionalism that sets them apart from the vanilla variety thronging the market. Whether you have your own telemarketing department or outsource the services, professionalism is key to winning customer’s goodwill.How can you bring professionalism into telemarketing? Here are a few guidelines:1. Start the conversation with your name and the company’s nameIf you receive a call about a product, and the caller launches into promises and guarantees without identifying herself or the company selling the product, you’re likely to think it’s a sham. The same goes for all customers. Identifying yourself and the company you work for makes the call credible. Giving a first and last name works even better for business-to-business calls and high-end consumers.2. Ask if it is a convenient timeThe second step is to ask the consumer if it is convenient to talk now. The customer will appreciate your respecting their time and will be more open to the conversation when you call again. Ask for a time when it would be convenient to call and make sure you stick to it. The go-ahead to call again is in itself an encouraging sign of a possible sales lead.3. Precede telemarketing with other marketing effortsTelemarketing becomes more effective if it is supplemented with other marketing strategies such as a direct mail, television or radio advertisement. You can lead the conversation by referring to the “ad in the paper” or “the mailer you received from our company”. This makes the call more genuine and the consumer can immediately relate to the product or service you are promoting. If they’re interested, they will hear you out attentively.4. Do not mess with Do-Not-Call regulationsThe Do-Not-Call registry came up for a reason and messing with it can get your company into serious legal trouble. Do-Not-Call regulations change regularly and vary at state and national levels. It is very important that telemarketers conform to regulations to avoid litigations and damages. This is half the reason many companies prefer to outsource telemarketing services to third party professional agencies.5. Record information in a prospect databaseConsumers are often annoyed by calls from the same company asking the same thing after a gap of just a day or so. This happens in companies where telemarketers do not track and record information in a common database. Information gathered in a call is crucial data for future sale prospects. In addition, if a telemarketer can refer to a previous conversation with the customer, the customer will feel valued. Value your customer, goodwill to you.6. Never compromise on qualityIn a telemarketing sales campaign, customers come in direct contact with people who are representing your brand. The quality of this contact will have a defining impact on the customer’s perception of your company. Though costs are important, they should not override quality in telemarketing. Whether you interview telemarketers directly or hire a third party telemarketing agency, quality should be the chief criterion in your hiring decision.Professional telemarketing services can improve the rate of lead generations and build a good image of your company. Even if consumers do not make a purchase today, they will be amenable to buying from your brand tomorrow.
Today’s business world is one that never sleeps – and that is why telemarketing has become such a big industry. If a business wants to remain competitive and on top in this dynamic milieu, it has to find ways to be available for their customers around the clock. While most businesses cannot afford to operate a call center twenty-four hours-a-day, seven-days-a-week, most can afford to hire a telemarketing services provider to pick-up the slack.Outbound marketing and telemarketing calls are just two of the many services offered by telemarketing firms. Busy companies can choose the services that they need for their business or they can opt to hire the telemarketing provider to take care of all their customer and client care needs. Telemarketing firms are so much more than the kind of call centers that most people assume that they are. They can provide very specific market research options as well as being able to provide a more tailored approached based on your business needs.Telemarketing’s role has grown from merely offering market research services, to providing outbound marketing and fielding all manner of calls. For instance, telemarketing firms can provide customer support, they can take and process orders and they can act as a call center – taking calls and messages for your staff after-hours. Depending on what your firm needs, they will even call you after hours to forward important business messages.With the marketplace having opened up to the world, a business cannot hope to remain competitive unless they are available to markets across the globe. Naturally, the kind of overhead required to support a twenty-four-hour business model would be restrictive for many businesses, which is why telemarketing providers have become so popular. In fact, the importance and the role of outbound telemarketing suppliers and call centers is expected to continue growing over the short term.Telemarketing service providers have become so important to the proper functioning of so many businesses that it would be quite disastrous if telemarketing services were to suddenly dry up. Millions of people currently earn a living working for telemarketing companies and the companies they serve would be hard pressed to find alternate solutions to their call center needs.One of the best features of telemarketing service providers is that there is no need to sign a long term contract with them. Businesses have the prerogative of hiring a telemarketing service for a short period or for an extended contract depending on what they want to accomplish. If a business merely needs to have a short telemarketing campaign, then a business can walk away once the contract ends. However, if they require on-going call center support, then they can sign a contract for such services as well.Telemarketing service providers have proven themselves so valuable that most large businesses no longer have call centers on-site. Instead they have out-sourced their call center and telemarketing needs to those firms specialised in providing these services. Big businesses no longer have to hire, staff and train customer phone representatives; because of this, telemarketing firms have been able to grow – it truly is a win-win situation.Telemarketing suppliers are certainly looking to a rosy future. Their services have become indispensable to businesses all over the world and thanks to their offerings, it is possible for even small businesses to remain competitive on the world stage.